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Welcome
What do we do? We help you find and focus the power of your Story. Or
your Community's. Then we help you find ways to tell it and build it.
Alchemy is a team of consultant problem solvers
and designers located in Richmond, Virginia. Our partners are
principals merged from marketing and branding,
architecture and urban design firms. We focus on building
Communities, Brands and Experiences that are both relevant and
compelling in today's rapidly changing cultural marketplace.
You'll find us helping small and medium-sized businesses, educators,
arts organizations and non-profits. Anyone who needs
smart help and fresh eyes, ears and energy but can't afford a cast of
thousands to make their vision happen. A few requests:
- Community/Brand
Facilitation, Positioning & Creative
- Repositioning & Adaptive Reuse of Brands or Spaces
- Speculative
Properties, Re-zoning and Pre-branding
- Brand
& Product Development
- Company
Restructuring & Repositioning
- Educational
Development & Coaching
- Strategic
& Leadership Consulting
A wild mix? Not really. They're all about good story and who gets to play and enjoy the benefits. Welcome
to
our website. We try to leverage thoughtfulness and resourcefulness around
here, and we admire people who share what they know. You'll find lots
of ideas, messages, and people tools we've developed that you might find thought provoking. Look around. See what we do and why, learn who we are or leave
us a message. Expect a reply. Probably
questions, too. And thanks for visiting.
Find us in other places:

Elements of Innovation - Coming Fall 2010
 ©2010 alchemy, llc
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© alchemy, llc |
    
Most any image on this site is a link, so click away. Try any of the above
for ideas on leading businesses and tackling some of the challenges organizations face. Or go straight to some examples and tools: Message & Coherence. Problem Solving. Value Creation. Strategy & Demographics. Brain & Brand
For a concise explanation of the above 5 blocks, check out...
What
are The
Elements of
Purposefully Successful Effort?
What's
new:
 | We're pleased as punch and honored to be among the semi-finalists
for the 2010 Virginia Museum of Fine Arts Muse Awards for creativity
and innovation in business. The Un-Gala is June 16th and we have
nothing to wear! The Muse Awards site. | | | |  | Alchemy will be presenting and participating in Richmond Innovation Celebration, an exciting conversation and workshop hosted by GRPVa, Catch your limit, and VCU's da Vinci Center. Floricane has some insight and detail. | | | | 
 | In
May, we're wrapping a documentary for The Black History Museum and
Cultural Center of Virginia. It's about applying the ideas of Joseph
Campbell and The Hero's Journey to African American icons of yesterday
and today while helping young people become more powerful, confident
communicators. Until it's ready, check out the Young History Maker's program premise and kids' Hero's Journey guide? (PDFs) | | | |
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Pride of Place. Candidly, that Prize
is missing in the region and its absence is harshly felt in many ways. Richmond
Matters is an aspirational & practical-minded grass-roots strategy
with some example stories begun by Alchemy partners to address this
long-standing gap. Join the Facebook Group, or hit Shared Air to see & learn more. Or try the short presentation video. |
| | |  | Partnership for Smarter Growth asked for help refocusing their strategic message via the 2nd Annual River City Saunter Bus Tour for RE Developers, PSG Partner orgs and Regional Political Decision-makers. See Hearts, Minds, Hands, Actions, Prizes, ahem, in motion. (jpeg) | | | |  | Our Creative Director, Mark Brady, spoke to the Richmond Times-Dispatch for its 2010 series on Race, Richmond and History. Premise? Our stories of struggle need not be embarrasing or
downplayed. Just the opposite: commonly admired human ambitions to
achieve and overcome define and bind us and our many historic examples make the Richmond region
special. Go here for articles and the video of Mark and others. |
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On
June 29, we were pleased to coordinate and host Zach Bonner's Richmond
stop on his Walk to the Whitehouse for children's homelessness.
Virginia’s First Lady Anne Holton, Mayor Dwight Jones, RPS
Superintendent Dr. Yvonne Brandon, and Richmond Community Leaders all came out to
support Zach @ the State Capitol. View the Youtube videos of the event and speakers here |
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When you're
all about helping companies and teams find resilience and
resourcefulness, it helps to be able to laugh --mua-hahaha!-- at
the opposite of those traits. It's a work in progress, but take a peek
and see if you recognize your company or co-workers, or maybe someone
else's: "The Executive Lexicon & Big Book of
Business Wisdom." |
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Speakers and Customer Service Experts Phil
Gerbyshak & Jeffrey Brooks wrote a cool book, Help
Desk Manager's Crash Course,
all about creating and managing high-performing customer service teams.
They came to us for a book design and marketing ideas. It's a
hit, and
turning into micro-books and a package for new-hires. |
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This
is the sixth season Alchemy partners have coached J.B. Fisher
Elementary School teams in the citywide MindGames. After
a 1-2 finish in 2007, the 2009 2nd-3rd and 4th-5th Grade teams
claimed
both First Places overall against a strong field of all 29 Richmond
Elementaries. Link to pics. |
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